Activate Your Brand - Barcode Festival

Barcode Festival puts your brand front and centre in front of a highly targeted, highly influential audience of key decision makers.

With more than 6,000 engaged guests on site, including over 1,000 senior leaders and buyers, Barcode Festival offers a powerful platform to build awareness, spark conversations and create genuine brand connections. From immersive activations and product sampling to standout branding opportunities, it's designed to get your brand seen, experienced and remembered.

This isn't traditional networking. Barcode Festival reimagines relationship-building in a vibrant, high-energy environment where meaningful conversations happen naturally. Whether you're launching something new or showcasing your best loved products, Barcode Festival delivers measurable impact in a memorable setting.

With strong pre and post event digital exposure, your brand visibility extends far beyond the festival itself, keeping you top of mind long after the event is over.

Barcode Festival Activation Brochure

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XL Activation

If you want your brand to stand out from the crowd with a BIG presence, this activation provides the largest footprint available for individual packages. The only limitation is your imagination!

Cost: £25,000 + vat

Package Includes:

• 10m x 7m floor space
• 8 x sponsor crew passes
• Logo on website and festival guide
• Social media promotion
• Dedicated Sponsorship Manager

Large Activation

Grab the attention of Barcode guests and key trade customers with creative freedom to activate your brand, your way.

Cost: £15,000 + vat

Package Includes:

• 7m x 7m floor space
• 6 x sponsor crew passes
• Logo on website and festival guide
• Social media promotion
• Dedicated Sponsorship Manager

Medium Activation

Get creative and activate your brand to Barcode guests and key trade customers.

Cost: £10,000 + vat

Package Includes:

• 5m x 5m floor space
• 4 x sponsor crew passes
• Logo on website and listing in festival guide
• Social media promotion
• Dedicated Sponsorship Manager

Small Activation

For smaller brands looking to make a big impact, this package is the ideal opportunity to showcase products and get them into the hands of trade and target customers.

Cost: £6,000 + vat

Package Includes:

• 3m x 3m floor space
• 3 x sponsor crew passes
• Logo on website and listing in festival guide
• Social media promotion
• Freedom to activate your brand/product your way
• Dedicated Sponsorship Manager

Incubator

If you are a smaller brand looking to launch a new and innovative product, The Incubator zone is for you.

LIMITED AVAILABILITY
Cost: £4,000 + vat

Package includes:

• 3m x 3m floor space
• 3 x sponsor crew passes
• Logo on website and listing in festival guide
• Social media promotion
• Dedicated Sponsorship Manager

*Company turnover less than £12M*
*Maximum of two years to activate as an incubator brand*

Roaming Ambassador

Make use of the whole Barcode site with this package.
Free to roam, your brand ambassadors can take samples
to guests wherever they are on site!
This package can be booked independently or as an add-on to any
activation package.

Cost: £3,000 + vat

Package Includes:

2 x roaming ambassador passes - access to all guest areas
Logo on website and listing in festival guide
Social media promotion
Storage space for product (please note space is limited)
Dedicated Sponsorship Manager

100+FMCG Sponsors

1,000+Retailer attendees

"For us it’s the sampling, you’ve got such a mixture of people from supplier side, wholesale side. It’s wonderful to be able to hand out products and talk to people. It’s the perfect opportunity to launch a new product, especially for us as we have a number of brands. In 2025, Barcode is going to be even bigger...In terms of activation and getting your brand out there, you can’t beat it. There’s such key figures from the trade at Barcode but also everyone turning up is a consumer so you’re learning all the time. We’re certainly going to be back at Barcode activating again, it’s always the hottest ticket that everyone wants. Anyone who isn’t here is missing out!"
Marcus Freer
SHS Group

"It’s all about building relationships within the industry. At Barcode there are so many grocers at one event at the same time. It give us opportunities to speak to so many different people as they come around and engage with our brands. There’s no other event like Barcode, it’s THE event for the grocery industry. Everyone is more relaxed and it’s a fun environment. You can also host your buyers alongside activating your brand so they get a hands on experience with the products and see the brand come to life. The hospitality opportunities for 2025 are going to be unique and will help us showcase new products, as we have done for the past two years at Barcode."
Mark Mason
Church & Dwight

"This year we brought our whole Northern Europe office to Barcode, which is 200 people. It’s great for us as a team to celebrate success, get together to have a good time and also meet colleagues from the trade as well. For the past two years we’ve brought our full team together, from all the different departments, because it’s a great reward for a lot of the team that wouldn’t necessarily get the chance to come to these types of events and it’s important for us to recognise a lot of people for all the hard work that we do. The event itself is second to none and next year the event is getting bigger and better, so what are you waiting for?!"
David Adams
Kraft Keinz

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